Upcoming webinar

Addressing the 5 Major Barriers of Branded Content That We Must Overcome To Make It A Leading Ad Channel

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Addressing the 5 Major Barriers of Branded Content That We Must Overcome To Make It A Leading Ad Channel

Branded content offers unique benefits for advertisers, which should mean it is the most valuable revenue stream for publishers. However, despite its high value, it represents a very low percentage of the $1tn of global client spend. Why is that?


In this online session, we’ll unpack the five major barriers preventing publishers from scaling branded content revenue. You’ll discover what’s limiting advertiser investment, and why removing these barriers is key to increasing demand, and scaling branded content revenue.


If you’re ready to make it easier for advertisers to explore, buy, implement, measure and scale with you, then this session is for you.

 

What You'll Learn

  • The five major barriers blocking branded content growth
  • Why accessibility is the unlock, and the biggest opportunity publishers aren’t acting on
  • What publishers can learn from how other ad channels have embraced digitisation
     

 

Who Should Attend


This webinar is tailored for:

  • Commercial leaders, branded content leads, and publishing executives looking to grow branded content revenue, improve workflow collaboration, and attract more advertiser investment. Ideal for those building scalable, advertiser-ready solutions. 

NB. If you enjoy this webinar, we recommend that you consider registering for the Oct. 15 webinar 'The Accessibility Advantage: How Tech Is Helping Publishers Scale Branded Content to Increase Revenue' too

Meet the speakers

We promise that you will be in great company

Expert

Person

Luke Spano

CEO at Avid Collective (AUS)

Luke Spano is the Founder & CEO at Avid Collective, Australia's home of branded content. Avid Collective has emerged as a prominent player in the advertising and publishing industry under Luke’s leadership. The business has seen exponential growth since its inception in 2021, on the back of developing a highly powerful solution to a complex problem - connecting over 140 digital publishers with hundreds of advertisers through its proprietary platform. 

Avid has since evolved further, introducing Avid PubSuite, a purpose-built SaaS platform, designed to help publishers simplify workflows, enhance advertiser experience, and maximise revenue from branded content. 

Luke has a set of valuable skills and interests including strategic planning, product design, business development, marketing strategy, and business process improvement.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

Sign-up for the webinar now

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